The full title of this book by Thomas Nagle and Reed Holden is
“The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making“.
This book has been revised a number of times and my review refers specifically to the Third Edition. I have recently bought the Sixth Edition.
In my review posted to Amazon.co.uk, I rated this book at the Five Stars level. It is Excellent (perhaps Brilliant is a better word) and is Very Highly Recommended to anyone who has to make pricing decisions in a reasonable sized business.
Here is my book review.
A superb review of pricing theory
Pricing is where your strategy is either tested and proven or fails. It is very much where the rubber meets the road.
The authors, Thomas Nagle and Reed Holden expertly walk a fine line that makes “The Strategy and Tactics of Pricing” work both as an academic textbook for MBA level students on a pricing module and as a guide for the serious practitioner of pricing who makes real decisions in a business. [continue reading…]
