Jeff Walker, the man behind many of the biggest Internet launches in history withdrew his very successful program, Product Launch Formula in mid February for one very good reason.
The new Product Launch Formula is being released.
This is a way of building up interest in a product launch so that when the new product is released, customers are desperate to buy.
Jeff is very keen to point out, the techniques work for real world products just as well as those released by the Internet marketing superstars.
I can’t tell you how good Product Launch Formula 2.0 is because it is not yet released and I haven’t had a chance to evaluate it but I can tell you that people rave about the original version of Product Launch Formula.
Rich Schefren, one of my personal heroes, introduced Jeff Walker at his Main Event conference in July 2007 by saying Jeff was responsible for “the most powerful marketing strategy I’ve ever come across.”
If you are thinking about launching a new product or even launching a new business (because they have many of the same characteristics), I urge you to watch the launch the very carefully. Just click here, watch the video and sign up on the email list.
The point is not whether you buy the Product Launch Formula 2.0 but that you learn from the process.
This is your chance to watch the man recognised as the leading expert in small business/Internet product launches, launch his own new product. You should be able to learn so much from just watching how Jeff goes through the process.
I don’t think anything will beat watching Jeff Walker take you through the process one step at a time so do get involved.
Analyse the videos, look at the way the case studies are organised, watch how he builds up the momentum to his launch and perhaps you will feel your own interest and excitement growing.
This is good because you are really experiencing the launch and you will learn what emotions you need to create in your prospective buyers.
You don’t have to buy the product. You still have your own free will.
Just watch the master at work and learn by starting with the video
