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Product Launches

Launch by Jeff Walker

The full title of this book by Jeff Walker is

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams“.

In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

Where does great marketing stop and customer manipulation start?

In the mid to late 2000s, the cult of the Internet marketing gurus developed and this book’s author was both a leading light and the source of the astonishing marketing theory that accelerated many of the others to fame and fortune.

Since then allegations that the product launch process was being abused as a way to bleed Internet newbies of their money has caused a number of these gurus to withdraw. [continue reading…]

in Best Business Books

When Jeff Walker created and popularised the Product Launch Formula, he turned Internet marketing on its head.

Here is a video of Joe Polish interviewing Jeff. It’s over 80 minutes long.

It’s easy to get a bit too cynical about the product launch process if you’ve experienced it plenty of times in the Internet marketing “make money online” niche.

It can get very hyped up when there are hundreds or perhaps even thousands of affiliates promoting the product launch and everyone’s email inbox is being saturated with news of the launch.

The process of building up expectation and excitement before the product is released and then removed from the market isn’t too much different from the way films are promoted.

First there is the cinema launch, then its released on DVD and then makes its way to paid for cable and then free TV. Each time squeezing more money out of the market.

Even as company as wholesome as Disney release a DVD to a great fanfare and then withdraw it from the market, ready to go through a big launch again sometime in the future.

Jeff talks about the effect of the launch as the equivalent of a sideways sales letter. Instead of receiving the entire sales pitch in one go, you get it sliced into more palatable segments.

You also share valuable content to give people a chance to buy into the ideas. Perhaps to even get results in advance.

This is a great example of pre-selling a product or service and building up desire before it can be purchased.

The Product Launch Formula gains a lot from the ideas of influence and persuasion developed and popularised by Robert Cialdini.

in 4 – Lead Generation, Business Start-Ups, Internet Marketing

Product Launch Formula

These details on the Product Launch Formula from Jeff Walker used to be a popular lens on Squidoo. Unfortunately they’ve tightened their policy about affiliate marketing and I expect it to be deleted. Rather than delete the information which has attracted a lot of traffic, I have decided to move it to this blog.

Jeff Walker & the Product Launch Formula 3 [continue reading…]

in Internet Marketing, Small Business Training Programs