The full title of this book by Sarah Arrow is
Zero to Psychographics: Your guide to uncovering your target audience using psychographics
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my book review.
A short introduction that’s quite technical
It’s common sense but your potential market is made of up many different types of people in different situations and with different goals and motivations.
When you’re in a one-to-one selling situation, some of the differences are easy to identify (sex, age etc) and some well thought through questions and careful listening can help you clarify exactly what is likely to drive a particular person to need, want and therefore consider buying your product or service. [continue reading…]
