by Paul Simister
on February 13, 2017
In my review of
The Incredible Profit Pulling Power of Client Reactivation
by Everte Farnell posted on Amazon.co.uk, I gave this book Three Stars. This means it is Worthwhile.
Here is my book review.
The two sections that don’t fit together
What we have here is a book with two parts.
The first is a short report by Everte Farnell on how to use direct mail to get back in contact with customers who have stopped buying from you with the intention of getting some of them to start buying again. These old customers are an important source of potential profit and, while what is written here is useful, much more could be said.
The second is an introduction to a book by Dan Kennedy which has been licensed by Everte Farnell. Kennedy says that he’s boiled down success to ONE ingredient but he’s not going to tell us in this book, just give us clues. Napoleon Hill did the same trick by referring to a hidden secret in “Think & Grow Rich” but that had plenty of content. This just has a simple message of “get into action”. That may be Kennedy’s main message too.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
by Paul Simister
on February 13, 2017
The full title of this book by Forte Consultancy Group is
The Single Easiest Way to Grow – Winning Back Lost Customers
In my review posted on Amazon.co.uk, I gave the book Three Stars, this means it is Worthwhile.
Here is my book review.
Some good ideas but little real detail
This is very short – just 5 pages according to Amazon and while it has a few good ideas, it has little real detail.
A more substantial book is needed on this topic since the book title describes it as “the single easiest way to grow”.
So much attention is given to attracting new customers and plenty has been written about customer loyalty and retention but winning back customers who have stopped buying, for whatever reason is a neglected area.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
by Paul Simister
on February 13, 2017
In my review of
Recovering Lost Business
by Timothy F Bednarz posted on Amazon.co.uk, I gave the book Three Stars, this means it is Worthwhile.
Here is my book review.
For sales people
This book is written for sales people rather than business owners. The difference is bigger than I would have thought before reading because the sales person has so little control. [continue reading…]
by Paul Simister
on December 2, 2015
The full title of the book by Richard Tunnah is
Cut Costs and Increase Profits Using Customer Reactivation Campaigns
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Good for explaining why customer loyalty is important but the title doesn’t describe the book
The author makes a strong case using various statistics to explain why encouraging customer loyalty is such an important issue. It then lists five reasons why customers might stay loyal and six reasons why customers might stop buying from you. [continue reading…]
