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Recovering Old Customers

In my review of

The Incredible Profit Pulling Power of Client Reactivation

by Everte Farnell posted on Amazon.co.uk, I gave this book Three Stars. This means it is Worthwhile.

Here is my book review.

The two sections that don’t fit together

What we have here is a book with two parts.

The first is a short report by Everte Farnell on how to use direct mail to get back in contact with customers who have stopped buying from you with the intention of getting some of them to start buying again. These old customers are an important source of potential profit and, while what is written here is useful, much more could be said.

The second is an introduction to a book by Dan Kennedy which has been licensed by Everte Farnell. Kennedy says that he’s boiled down success to ONE ingredient but he’s not going to tell us in this book, just give us clues. Napoleon Hill did the same trick by referring to a hidden secret in “Think & Grow Rich” but that had plenty of content. This just has a simple message of “get into action”. That may be Kennedy’s main message too.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books

The Single Easiest Way to Grow by Forte Consultancy Group

The full title of this book by Forte Consultancy Group is

The Single Easiest Way to Grow – Winning Back Lost Customers

In my review posted on Amazon.co.uk, I gave the book Three Stars, this means it is Worthwhile.

Here is my book review.

Some good ideas but little real detail

This is very short – just 5 pages according to Amazon and while it has a few good ideas, it has little real detail.

A more substantial book is needed on this topic since the book title describes it as “the single easiest way to grow”.

So much attention is given to attracting new customers and plenty has been written about customer loyalty and retention but winning back customers who have stopped buying, for whatever reason is a neglected area.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Get To Know Me

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

 

in Other Business Books

Recovering Lost Business by Timothy F Bednarz

In my review of

Recovering Lost Business

by Timothy F Bednarz posted on Amazon.co.uk, I gave the book Three Stars, this means it is Worthwhile.

Here is my book review.

For sales people

This book is written for sales people rather than business owners. The difference is bigger than I would have thought before reading because the sales person has so little control. [continue reading…]

in Other Business Books

Cut Costs and Increase Profits by Richard Tunnah

The full title of the book by Richard Tunnah is

Cut Costs and Increase Profits Using Customer Reactivation Campaigns

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Good for explaining why customer loyalty is important but the title doesn’t describe the book

The author makes a strong case using various statistics to explain why encouraging customer loyalty is such an important issue. It then lists five reasons why customers might stay loyal and six reasons why customers might stop buying from you. [continue reading…]

in Other Business Books

This is the second marketing tip in a series based on

>>> Being Good At Marketing Isn’t A Nice-If But A Must Have

Marketing Tip 2 – Contact Your Old, Lost, Lapsed Customers

You need to see your old, lost and lapsed customers as a potential source of profitable opportunities (assuming that you didn’t part on really bad terms).

I talk about what is a customer in my article…

>>> How To Get More Customers 

There are only three reasons why customers stop buying: [continue reading…]

in 6 – Revenue Regeneration