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Ron Baker

Pricing on Purpose by Ronald J Baker

The full title of this book by Ron Baker is

Pricing on Purpose: Creating and Capturing Value“.

in my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good.

Here is my book review.

Has some excellent content for value pricing but it is long-winded.

The author is responsible for changing the thinking of many accounting and legal professionals on how they should be pricing their services. He advocates moving away from fees based on clocked hours and moving towards fees based on the value of the work done to the client. This book moves value-based pricing out of professional services and into the mainstream. [continue reading…]

in Best Business Books

Value Pricing And How It’s Used By Accountants

Today I look at how value pricing has had a big impact on the way that accountants charge for their services.

Have you noticed how professional accountants (CPAs, chartered accountants, certified accountants) have gradually moved from charging on a time basis to charging a fixed price for an agreed service?

As fixed pricing involves risk and accountants are not usually associated with taking risks have you ever wondered why?

Perhaps you believe that it’s market driven.

It’s what clients want isn’t it? [continue reading…]

in 3 – Your Strategic Positioning, 4 – Lead Generation