by Paul Simister
on July 26, 2017
I teach my clients that there are two main types of marketing – search marketing and outreach marketing.
What Is Search Marketing?
Search Marketing is doing everything necessary to be found when your potential customers begin their search for information about their problems, together with possible solutions in the form of products and services.
It is sometimes called inbound marketing because you are trying to pull customers into your business.
The main method of search marketing in the 2010s is to be found on the first page of Google or the other search engines through a combination of being found in the organic search results based on the ranking algorithm or by paying to be on the page through pay per click schemes like Google Adwords.
Another popular way that your customers will find out about your business is by asking their family and friends for recommendations. This also includes social media activities along the lines of “Does anyone know of a good small business accountant in Birmingham?”
What Is Outreach Marketing?
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by Paul Simister
on January 23, 2017
The full title of this book is by Warren Kannuck is
9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion Success
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
The short book has quite a wide scope
The book starts with a waffle on content management systems which is more relevant for people who want to buy a website and less relevant for those of us who have made the decision.
After that, the book has sensible tips to help give visitors confidence and to encourage them to take action. [continue reading…]
by Paul Simister
on December 31, 2016
This book, Google AdWords Expanded Text Ads by Martin Bruno has been deleted from Amazon.co.uk and I have lost my book review.
I gave it Three Stars.
by Paul Simister
on December 7, 2016
The full title of this book by BrandBlast is
SEO Decoded: The 7 Day SEO Bootcamp: The 7 Day SEO Bootcamp to Help You Master SEO 2016
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
More of a general briefing than the how to guide I was expecting
The Bootcamp in the title made me think this was going to be very action intensive but it is more a general discussion of the things that need to be done to strengthen your SEO (search engine optimisation) on your website. [continue reading…]
by Paul Simister
on December 4, 2016
In my review of
How to Get Selling on AdWords Fast! by Claire Jarrett
posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.
Here is my book review.
A very nice guide to AdWords but it was published in 2012
This is a classy book about Google AdWords which does a great job of explaining how pay per click advertising works and how you can bend the system to work in your favour. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of this book by Ray L. Perry and Phil Singleton is
“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.
Her is my book review.
Good 2016 guide to AdWords but already out of date
This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).
Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of the book by Ryan Stable is
Getting the Most Out of Pay-Per-Click Ads for Small Business Owners in 2016 and Beyond
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
Ambitious review of various PPC methods
This is a more substantial book than many of the low cost or Kindle Unlimited books available.
Its broad scope is its downfall because it is hard to do justice to the many different networks. More details are given to Google Adwords, Facebook and Twitter than some of the others. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of this book by Anthony Lambardi is
Understand Google Adwords Today: The Ultimate Guide to Mastering Google Adwords Pay Per Click Advertising in Less Than 24 Hours!
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
A short intro to AdWords but you need much more
I’ve no idea how the author has the nerve to claim this short book is the “ultimate guide”. It’s very far from it and only sets up the book for a harsh assessment. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of this book by Michael Fleischner is
PPC Made Simple: Strategies For Dominating Google AdWords
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
In its day, this would have been an excellent source of advice but it urgently needs an update
Many of the low cost or free to read with a Kindle Unlimited subscription are skimpy and miss of much but this used to be the real deal. Not perfect but very good.
The problem is that it was written in 2010 and 2011 according to the copyright at the beginning of the book. PPC through Google Adwords has changed significantly since then and the social media networks have also become major drivers of traffic. [continue reading…]
by Paul Simister
on November 22, 2016
The full title of this book by Dr Andy Williams is
“SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines!“.
In my review on Amazon.co.uk, I gave the book a Four Star rating. This means I think it is good.
Here is my book review.
Packed with sensible advice on how to improve your SEO in a Google friendly way.
This is a very good book about search engine optimisation and the importance of following Google’s guidelines both to the letter and to their spirit.
The author tells how SEO used to be easy in the good old days before the Panda and Penguin crackdowns because someone in the know could take the steps needed to get onto the first page of Google with relative ease and with effort get into the top spots for all but the most popular phrases. [continue reading…]
