I am a big fan of the business book summary services as they allow me to learn the main ideas from a successful, highly regarded business book in a fraction of the time it takes to read the full book.
The two services I subscribe to are:
Here are links for my thoughts and musings from reading the summaries in December 2007. The links will take you to my Business Coaching Blog.
The Long Tail - Chris Anderson
A fascinating look at the way new market niches are opening up to cater for specialist products thanks to the power of the Internet and globalisation.
An excellent summary of the factors that help to build a great team.
All Marketers Are Liars - Seth Godin
Controversial title. Very thought-provoking book. How do you conspire with marketers to justify buying a product?
Fish - Stephen Lundin, Harry Paul & John Christensen
This looks a great little book about employees and customer service. I’ve read the summary and I want to read the book.
How To Sell And Manage In Tough Times And Tough Markets - Tom Reilly
Very interesting read but I would have liked more of a strategic view. One jaw dropping piece of information.
Discover Your Sales Strengths - Benson Smith & Tony Rutigliano
Very interesting concepts about the recruitment of sales staff.
Talent Is Never Enough - John C Maxwell
Learn to use your talents better - free sample of a Soundview book summary.
Change To Strange - Daniel M. Cable
To be differentiated from your competitors your employees have to behave differently? What are you doing that is strange in a good way?
The Secrets Of Word Of Mouth Marketing - George Silverman
An excellent summary of a very important area.
So that is nine books covered across a wide range of subjects in December 2007, all that made a contribution to my knowledge.
