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The full title of this book is by Warren Kannuck is

9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion Success

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

The short book has quite a wide scope

The book starts with a waffle on content management systems which is more relevant for people who want to buy a website and less relevant for those of us who have made the decision.

After that, the book has sensible tips to help give visitors confidence and to encourage them to take action. [continue reading…]

in Other Business Books

SEO Decoded: The 7 Day SEO Bootcamp by BrandBlast

The full title of this book by BrandBlast is

SEO Decoded: The 7 Day SEO Bootcamp: The 7 Day SEO Bootcamp to Help You Master SEO 2016

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

More of a general briefing than the how to guide I was expecting

The Bootcamp in the title made me think this was going to be very action intensive but it is more a general discussion of the things that need to be done to strengthen your SEO (search engine optimisation) on your website. [continue reading…]

in Other Business Books

SEO 2017 & Beyond by Andy Williams

The full title of this book by Dr Andy Williams is

SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines!“.

In my review on Amazon.co.uk, I gave the book a Four Star rating. This means I think it is good.

Here is my book review.

Packed with sensible advice on how to improve your SEO in a Google friendly way.

This is a very good book about search engine optimisation and the importance of following Google’s guidelines both to the letter and to their spirit.

The author tells how SEO used to be easy in the good old days before the Panda and Penguin crackdowns because someone in the know could take the steps needed to get onto the first page of Google with relative ease and with effort get into the top spots for all but the most popular phrases. [continue reading…]

in Best Business Books

The full title of this book by Keith O’Brien is

Frugal Business Owner’s Guide to DIY Local SEO: How You Can Generate More Leads and Get More Customers without Breaking the Bank“.

In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be Good.

Here is my book review.

A very good introduction to the issues of local search engine optimisation

This book presents a choice if you have a local business and want it to be found easily on the Internet:

  1. Pay an SEO consultant between $1,000 and $2,500 to do the necessary work for you; or
  2. Do it yourself (or delegate to a trusted employee) provided you “have an additional 10-15 hours per month (maybe more in the beginning) to put towards this process”.

[continue reading…]

in Best Business Books

How I Shot Myself In The Foot With Google

The first page of Google is a good example of zero-sum competition.

There are only ten free listings and ten paid search listings.

If a page from one website gets on, a page from another website is forced off.

Much to my irritation, Google changed how they ranked websites in the search engine results last April (2012)

I suffered.

In fact, I suffered badly.

I swore at Google.

It’s only recently that I’ve realised that my ranking problems aren’t all their fault.

You see I did something silly.

I took away a lot of the main categories and posts from the blog side-bar and relied on my blog archives to keep pages indexed.

It didn’t work.

I lost page after page from the index because they were stranded. Isolated.

And pages that aren’t in the index can’t be ranked on page 1 where they get traffic.

And as the blog shrank in the eyes of Google, it lost authority.

This pushed down rankings for pages that were indexed.

Depressing my traffic even further.

I was stupid.

I was so busy blaming Google that I never considered my own culpability.

Because I thought it was “Google’s fault”, I didn’t look for another problem.

I therefore didn’t think about any kind of solution.

I waited for Google to realise that their Penguin algorithm change was rubbish.

They didn’t.

Then I smartened up.

I started questioning what was happening.

I looked for pages that used to get traffic.

I discovered that the problem wasn’t that there were hidden away on page 10, not seen and unloved.

They weren’t in the bloody Index.

I feel like an idiot.

But at least I have something to work on that I can control.

I can stop pages being isolated.

I can get them back in the index.

I can hope they get ranked.

At least I’ll have given them a sporting chance.

And if they don’t rank, I can then look at how I can change to play by the new rules.

in 4 – Lead Generation, Business Problems And Mistakes, Internet Marketing

Beware of imitators – it is Guerrilla Marketing and not Guerilla Marketing – and certainly not Gorilla Marketing.

Typos and mis-spellings when searching on the Internet

The issues of typos and mis-spellings when people use Google and other search engines has been highlighted to me twice this week.

The first was in a promotional email offering to help me find common mis-spellings of my key words.

The second was a comment from my coach, Mitch Meyerson.”

This problem could present a great opportunity for your Internet marketing as it gives you a chance to leverage the strength of your website in less contested areas although Google is getting better at dealing with it as time passes. [continue reading…]

in 4 – Lead Generation