by Paul Simister
on January 14, 2017
The full title of this book by Seth Godin is
Purple Cow: Transform Your Business by Being Remarkable
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A powerful analogy but a disappointing book
I’ve developed a bit of a habit of reading Seth Godin and being disappointed. I find it with his books and his famous blog. He is an expert at marketing himself.
This is another book where I hoped I’d gain much more than was actually delivered. I’m fascinated by how businesses stand out from their competitors. I also think it’s an issue that is under developed in many companies. [continue reading…]
by Paul Simister
on December 11, 2015
The full title of this book by Seth Godin is
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
In my review posted on Amazon.co.uk, I gave the book Three Stars.
Here is my review.
A good idea that has dated as our needs change.
You are bombarded with thousands of advertising messages each day. There is only have one way to react to maintain your sanity – to develop a stronger screening mechanism so that the more messages you see and hear, the more you don’t even have to even think about them to ignore.
You literally just don’t see them. [continue reading…]
by Paul Simister
on December 8, 2015
In my review of
The Guerilla Marketing Handbook
by Jay Conrad Levinson & Seth Godin posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A very good book on marketing tactics but badly out of date since it was written in 1994
This is a very practical marketing book packed with good advice on using marketing tools and tactics. It is a nice companion book to the main Guerilla Marketing book.
It can be used as a stand-alone marketing book to help you to implement popular marketing techniques but I think you’ll get more benefit from understanding the Guerrilla Marketing thinking. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Seth Godin is
Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
In my review posted on Amazon.co.uk, I gave this book Two Stars.
Here is my review.
Combining good things can create something horrible – this was long-winded with little substance
I was very disappointed is this book.
There’s no doubt about it, Seth Godin is a leading thinker on marketing but I found this book long-winded and with little substance. Irritatingly this is a book I’d flicked through in a book store and bought. I think I must have read the few good bits. It rarely kept my attention and I think it’s made up of blog posts which, while connected, don’t seem to run into each other very well. [continue reading…]
by Paul Simister
on November 10, 2007
According to author Seth Godin, there are only three factors you need for small business success:
- The ability to abandon a plan when it doesn’t work,
- The confidence to do the right thing even when it costs you money in the short run, and
- Enough belief in other people that you don’t try to do everything yourself.
There you are. Short, simple and profound. [continue reading…]
