≡ Menu

Social Media Marketing

I have a bit of a blind-spot about social media. I was an early adopter back in around 2008 as I did a course with the now defunct StomperNet, one of the most notorious Internet marketing companies.

Then I watched it become the “new big thing” in the mainstream and I watched plenty of social media experts suddenly burst into prominence. I thought it was very time consuming.

Here is a video produced by Sandler Training Worldwide. [continue reading…]

in 4 – Lead Generation, 5 – Lead Conversion

Social Media Marketing Workbook by Jason McDonald

The full title of this book by Jason McDonald is

Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business“.

In my review at Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be good to very good.

Here is my book review.

A very good, action focused guide to the main social media websites

I’m a social media sceptic when it comes to using the websites as marketing media. It works very well for some types of business but not others. It’s a great way to play, while justifying the time spent as working on marketing and promoting your business.

This book is so good that it makes a significant step in converting me from a sceptic to a believer. [continue reading…]

in Best Business Books

The full title of this book by Jerry Banfield and Michel Gerard is

Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.

In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.

Here is my book review.

A good, practical guide

This is a good, practical guide to promoting a business on Facebook in mid 2016.

The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook. [continue reading…]

in Best Business Books

Facebook: Master Facebook Marketing by Grant Kennedy

The full title of this book by Grant Kennedy is

Facebook: Master Facebook Marketing – Facebook Advertising, Small Business & Branding

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

A nice introduction but you’ll need to know more

This is a nice, easy to read introduction to promoting your business on Facebook.

It places a big emphasis on the idea that Facebook is a very different kind of marketing media compared with more traditional ways of making contact with customers. [continue reading…]

in Other Business Books