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Success as a Small Business Owner

Many business owners don’t have a burning desire to improve their marketing skills.

It’s a bit of a Catch-22.

Why Business Owners Should Increase Their Marketing Knowledge

If you don’t master marketing then, unless you are lucky, you are probably not likely to earn enough to be able to pay a professional marketing coach or consultant to do it for you.

If you don’t learn about marketing and what makes good marketing effective and bad marketing a waste of money, you are likely to fall victim to the “sell on hope” salespeople. [continue reading…]

in 4 – Lead Generation

3 Personality Traits For Starting A Business

I regularly read the Harvard Business School blog and many of the articles are for big businesses but one inspired me to give you my own thoughts.

If you are thinking about starting a small business, see how you measure up to these three personality traits:

  • Practical
  • Purposeful
  • Impatient

First, if you’re starting a business, you need to understand that the world is very different from being employed.

There’s no one to look after you and do the things you don’t like to do or the things you don’t know how to do unless you find someone competent to delegate to. The brutal truth is that there are plenty of jobs that must get done and you’re the person who is going to have to do them.

That’s why you must be practical.

You can’t have your head in the sky without your feet firmly planted on the floor.

Ask yourself the difficult questions you might have been avoiding and get yourself a plan.

Yes it might change.

That’s what a plan is for – to get your thinking down on paper so you can think about the implications and consequences. It also acts as a great record of what you are thinking because your ideas will change as you learn more.

The second point is to be purposeful.

This comes back to planning too.

Have a clear destination.

Clients know that I use a short quote from Chinese philosopher Confucius to them – “a man who chases two rabbits catches neither.”

It’s much better to decide which rabbit you want and focus your time, energy and money on getting it.

I believe that your big task as a new business owner is to find ways that you can create value for customers that’s different or better than your competitors.

The last trait is impatient.

I see two types of entrepreneurs.

The first is very patient and accepts that it takes time to develop a market, to make sales and especially to make money.

The second is impatient.

I prefer the second.

Focus your business on taking action and getting results.

You do need to do some thinking upfront. Otherwise, you can very quickly make expensive mistakes.

But you don’t know for sure that something is going to work until you’ve taken action and seen the response.

If it doesn’t work, check that you’re clear on the purpose and then change what you’re doing.

I like these three personality traits for starting a business. If you’d like to read the original article on the Harvard Business School blog, go to Three Traits of Successful Entrepreneurs

in 2 – Your Inner Game, Business Problems And Mistakes, Business Start-Ups

How Long Would It Take You To Earn £1,000 In Your Business?

I was reading today’s edition of The Sunday Times and the front page lead was “Fat cat row over public sector pay.”

While concern is expressed that the top 300 bosses in the public sector saw their pay jump 12.8% to an average of over £237,000, one man stands out.

That is Adam Crozier, the group chief executive of Royal Mail.

His total salary and benefits package leaped ahead by 21% to £1.25 million.

How Long Does It Take To Earn £1,000?

The Sunday Times has worked out that he can earn £1,000 in just one hour and 27 minutes of sitting at his desk. [continue reading…]

in 1 – Your KPI

3 Factors Of Small Business Success

According to author Seth Godin, there are only three factors you need for small business success:

  • The ability to abandon a plan when it doesn’t work,
  • The confidence to do the right thing even when it costs you money in the short run, and
  • Enough belief in other people that you don’t try to do everything yourself.

There you are. Short, simple and profound. [continue reading…]

in 2 – Your Inner Game