by Paul Simister
on May 4, 2018
The full title of this book issued by the people behind the Copyblogger website is
“How to Write Magnetic Headlines: The Fundamental Guide to the Most Important Copywriting Skill on the Planet“.
In my review at Amazon.co.uk, I gave the book a FOUR stars rating which means I consider it to be in the good to very good category.
Here is what I wrote.
Good summary of headlines for blog posts and Twitter.
Reading the Copyblogger website is on my list of things I should have done more but never seemed to find the time so it was interested when I saw this book about writing headlines.
Yet also a little nervous. A “how to” headline is probably the easiest there is to use and one I fall back on when I’m short of inspiration. [continue reading…]
by Paul Simister
on December 15, 2016
In my review of the book
How to Start a Successful Blog in One Hour by Steve Scott
posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A practical guide if you want to start a blog
This short book is written to help you have the confidence to start a blog.
The book has three main topics: [continue reading…]
by Paul Simister
on October 15, 2016
The full title of this book by Sarah Arrow is
Zero to Psychographics: Your guide to uncovering your target audience using psychographics
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my book review.
A short introduction that’s quite technical
It’s common sense but your potential market is made of up many different types of people in different situations and with different goals and motivations.
When you’re in a one-to-one selling situation, some of the differences are easy to identify (sex, age etc) and some well thought through questions and careful listening can help you clarify exactly what is likely to drive a particular person to need, want and therefore consider buying your product or service. [continue reading…]
