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Tips Lists

The full title of this book by Ryan Barton is

The Ultimate Small Business Marketing Checklist: 165 Tips Fuelling Marketing Success

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Packed with things you need to do in various aspects of your marketing.

I think this book is a nice idea. What are the key factors to look out for as you develop your marketing?

The application of that idea is another matter altogether. [continue reading…]

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The full title of this book by Leon Jay is

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The Worlds Oldest Profession To Improve Your Results In Any Business

In my review posted on Amazon.co.uk, I gave it 4 Stars.

Here is my review.

Interesting comparison done well for business owners who wouldn’t normally read business books

I ignored this a few times as salacious but then I gave in to the curiosity of my darker instincts.

In fact I had once thought of doing something similar by using prostitutes as a way of explaining the different dimensions of differentiation. I haven’t yet. [continue reading…]

in Best Business Books

In my review of

Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout’s Book

posted on Amazon.co.uk, I gave the summary 4 Stars.

Here is my review.

The big picture of marketing

As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]

in Best Business Books

180+ Marketing Tips by Fraser Hay

The full title of this book by Fraser Hay is

180+ Marketing Tips for the self-employed : The 3 Minute Marketing Brainstorm

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

Long list of things you could do in your marketing

I read this straight after reading the author’s 3 Minute Marketing Audit so the first point is that much of that book is repeated in this book including the marketing audit questions.

What we then have is a list of 200 marketing tactics you could be using. You may have seen a similar list in Guerrilla Marketing books by Jay Conrad Levinson. No detail about any of them at all. [continue reading…]

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12 Steps to Improve your Cashflow by Helen Monaghan

The full title of this book by Helen Monaghan is

12 Steps to Improve your Cashflow: Helpful tips and advice on how to have a better relationship with your business finances so you can fulfil your purpose

In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

Mainly for therapists and coaches and more how to run your business

The book takes a broad view of what can be done by managing your business better.

I’ve mixed feelings about this although I hadn’t realised the target businesses were so tightly defined when I downloaded it under my kindle unlimited subscription. [continue reading…]

in Other Business Books

Top 100 Tips for Business Turnaround by Paul Davis

In my review of

Top 100 Tips for Business Turnaround by Paul Davis

posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

I don’t think this works

It starts with a series of short tips and questions about how to manage a business better.

At that stage, I was thinking this isn’t a book about business turnaround. Fortunately it eventually got more focused. [continue reading…]

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In my review of

10 Things You Need to Know to Turnaround Your Business Problems

by Alyson Ogilvie-Lee posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.

Could have been better

The author quotes statistics about business failures in Australia and, just like in the UK, far too many businesses close.

She says that paralysed management is a major cause. The business owners know there is a problem but can’t face up to dealing with it. Gradually it gets worse until the final cash flow crisis makes it impossible to continue. [continue reading…]

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101 Ways to Grow Your Business by Hugh Williams

In my review of

101 Ways to Grow your Business

by Hugh Williams,posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.

Here is my book review.

A book about the little things to do right, wide ranging in scope around customer/client service

Some books present big concepts of a few key success factors that must be done correctly. Others, like this one, believe success is a series of small steps to greatness.

When you start reading this book, you might find it easy to dismiss the ideas. You and your employees don’t need to be told to “be polite” and “don’t swear”,. Well not in theory but what about in practice? Could you imagine being shocked if you were shown a video of staff members being rude to customers and swearing at them? [continue reading…]

in Other Business Books

121 Marketing Ideas by Rod Sloane

The full title of the book by Rod Sloane is

121 Marketing Ideas To Grow Your Small Business

In my review posted on Amazon.co.uk, I gave it X Stars.

Here is my review.

A list of ideas that lack structure

The title of the book summarises this book well. In general, there is a page to a page and a half of explanation after each tip that gives limited information about each.

From what I could see, they are listed in a random order whereas a book like Instant Cashflow has more tips separated into useful categories like generating leads, converting leads, increasing order values and getting the customers to buy again.

There is crossover between tips. Tip 25 is make business cards available to all staff, Tip 64 is about making your business card work for yourself while tip 101 is carry business cards at all times. This “haven’t we already talked about this” feeling happens a few more times. There isn’t an index that brings these together.

Finally, the book dates back to 2007 so it ignores more recent developments like social media. From the other reviews, I expected more.

Tips books can be a useful way to remind you that there’s plenty of more things that you could do to promote your business but I don’t think it’s the place to start if you’re new to business. You need a good grounding in the basic themes with a book like Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, written by John Jantsch who wrote the first section of this book.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
in Other Business Books

The full title of this book by Jimmy Akela is

10 Tips for Scaling Up Your Business When Life Gets Crazy: Use These Tips and Get Your Business Ready to Scale Up and Get Growing!

In my review on Amazon.co.uk, I gave it Three Stars. This means it is Worthwhile.

Here is my review.

Short and sensible but nothing special

This book is very short but it’s hard to argue against the ten tips which mainly look at issues of finance, team and the entrepreneur’s mindset.

It’s the kind of report that is normally given away for free as part of a lead generation process. If you’re facing the problems of scaling-up, you’ll want a much more substantial book. If you can read it for free because you have a kindle unlimited subscription, it’s worth looking at.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).

 

in Other Business Books