The full title of this book by Ryan Barton is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
I think this book is a nice idea. What are the key factors to look out for as you develop your marketing?
The application of that idea is another matter altogether. [continue reading…]
The full title of this book by Leon Jay is
In my review posted on Amazon.co.uk, I gave it 4 Stars.
Here is my review.
I ignored this a few times as salacious but then I gave in to the curiosity of my darker instincts.
In fact I had once thought of doing something similar by using prostitutes as a way of explaining the different dimensions of differentiation. I haven’t yet. [continue reading…]
In my review of
posted on Amazon.co.uk, I gave the summary 4 Stars.
Here is my review.
As a general rule, I think it’s well worth reading summary books by Trout and Ries. Books of X laws or Y tips or Z rules are particularly suitable because curiosity drives you to want to know what they are. [continue reading…]
The full title of this book by Fraser Hay is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
I read this straight after reading the author’s 3 Minute Marketing Audit so the first point is that much of that book is repeated in this book including the marketing audit questions.
What we then have is a list of 200 marketing tactics you could be using. You may have seen a similar list in Guerrilla Marketing books by Jay Conrad Levinson. No detail about any of them at all. [continue reading…]
The full title of this book by Helen Monaghan is
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
The book takes a broad view of what can be done by managing your business better.
I’ve mixed feelings about this although I hadn’t realised the target businesses were so tightly defined when I downloaded it under my kindle unlimited subscription. [continue reading…]
In my review of
posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
It starts with a series of short tips and questions about how to manage a business better.
At that stage, I was thinking this isn’t a book about business turnaround. Fortunately it eventually got more focused. [continue reading…]
In my review of
by Alyson Ogilvie-Lee posted on Amazon.co.uk, I gave the book Two Stars. This means it is Disappointing.
The author quotes statistics about business failures in Australia and, just like in the UK, far too many businesses close.
She says that paralysed management is a major cause. The business owners know there is a problem but can’t face up to dealing with it. Gradually it gets worse until the final cash flow crisis makes it impossible to continue. [continue reading…]
In my review of
by Hugh Williams,posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
Some books present big concepts of a few key success factors that must be done correctly. Others, like this one, believe success is a series of small steps to greatness.
When you start reading this book, you might find it easy to dismiss the ideas. You and your employees don’t need to be told to “be polite” and “don’t swear”,. Well not in theory but what about in practice? Could you imagine being shocked if you were shown a video of staff members being rude to customers and swearing at them? [continue reading…]
The full title of the book by Rod Sloane is
In my review posted on Amazon.co.uk, I gave it X Stars.
Here is my review.
The title of the book summarises this book well. In general, there is a page to a page and a half of explanation after each tip that gives limited information about each.
From what I could see, they are listed in a random order whereas a book like Instant Cashflow has more tips separated into useful categories like generating leads, converting leads, increasing order values and getting the customers to buy again.
There is crossover between tips. Tip 25 is make business cards available to all staff, Tip 64 is about making your business card work for yourself while tip 101 is carry business cards at all times. This “haven’t we already talked about this” feeling happens a few more times. There isn’t an index that brings these together.
Finally, the book dates back to 2007 so it ignores more recent developments like social media. From the other reviews, I expected more.
Tips books can be a useful way to remind you that there’s plenty of more things that you could do to promote your business but I don’t think it’s the place to start if you’re new to business. You need a good grounding in the basic themes with a book like Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, written by John Jantsch who wrote the first section of this book.
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The full title of this book by Jimmy Akela is
In my review on Amazon.co.uk, I gave it Three Stars. This means it is Worthwhile.
Here is my review.
This book is very short but it’s hard to argue against the ten tips which mainly look at issues of finance, team and the entrepreneur’s mindset.
It’s the kind of report that is normally given away for free as part of a lead generation process. If you’re facing the problems of scaling-up, you’ll want a much more substantial book. If you can read it for free because you have a kindle unlimited subscription, it’s worth looking at.
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I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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