by Paul Simister
on July 5, 2013
When I discovered how many videos there were on YouTube and the other video sharing sites on unique selling propositions or the idea of having a USP, I decided that I could add value by reviewing them.
If you missed the first set of videos you can see them and my comments at:
>>> Unique Selling Proposition Videos Review 1
Karl Bryan USP Marketing Tips
Karl Bryan is the man behind Profitable Growth Strategies (the excellent monthly small business training membership website that I promote) – which you can review at ProfitableGrowthStrategies.org so you will know that I like his ideas and I like him as a person.
The first six minute video starts with a review of the Domino’s, Fedex and Robert Allan. Karl discusses how these have powered the companies involved to massive success. [continue reading…]
by Paul Simister
on June 27, 2013
I was thinking about creating my own video on USPs so I went to YouTube and the other video sharing websites and found an overwhelming number of existing videos to choose from.
I thought that you might appreciate some feedback on these videos about unique selling propositions.
USP Unique Selling Proposition, Value Proposition Definition by Dr Lisa Lang
This is an 8 minute long video by the main promoter of the Theory of Constraints version of the USP, the Mafia Offer.
Irritatingly it has a short advertisement at the start but you can skip it.
The purpose of this video is to explain the importance of having a USP and then the limitations of the “traditional approach”b to convince you that you really need a Mafia Offer based on the Theory of Constraints.
What is a USP (per video) – A marketing concept and short statement to differentiate your company or products or to explain your positioning in the marketplace. [continue reading…]
