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USP Books

Unique Selling Proposition Formulas by Jalanda James

The full title of this book by Jalanda James is

Unique Selling Proposition Formulas For Positioning Your Small Business

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

Interesting review of approaches to create USPs

I’m fascinated by how businesses differentiate themselves from competitors and how they communicate their differences to their potential customers.

I welcome this short, low cost book which sets out four formulas for creating a USP although it’s fairer to say that these are approaches rather than an X + Y style “fill in the blanks” formulas. [continue reading…]

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USP Breakthrough by Andrey Polston

The full title of this book by Andrey Polston is

USP Breakthrough: The Power To Get More Customers, Close More Deals, and Charge Higher Prices

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

An interesting approach to an important topic

I’ll encourage every small business owner who has to face up to competition, to think about their USP (unique selling proposition) because its purpose is to differentiate your business.

This book starts with an offer to download a USP companion guide packed with brainstorm questions and idea generators for each of the six steps in the USP Builder Process. It sounds good but it should be in the book that people buy rather than available, presumably in exchange for an email address. I say presumably because I clicked and the page wasn’t available. [continue reading…]

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Your Utterly Seductive Proposal by Tim Coe

The full title of this book by Tim Coe is

Your Utterly Seductive Proposal: Make your clients and offer they can’t refuse

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

The emphasis on being different

I like the idea of taking the old USP concept (unique sales proposition in America or unique selling point in the UK) and updating it to the Utterly Seductive Proposal.

I agree that the original concept looked at the differentiation concept from the perspective or the seller more than the buyer and sadly that’s true of a lot of marketing. [continue reading…]

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Dare to be Different by Alessandro Forte

The full title of this book by Alessandro Forte is

Dare to be Different: How to Create Business Advantage Through Innovation and Unique Selling Proposition

In my review at Amazon.co.uk, I gave it One Star.

Here is my review.

Very misleading title

This is one of the worst titled books that I have ever seen and it is a disgrace that it is being sold with false misrepresentations.

A new version of the book is still called Dare To be Different but the subtitle has been changed to A complete guide for those who want to make it to the top. [continue reading…]

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