Value Proposition Books

The full title of this book by Marco Lucchina is

The Camel Theory: Design and execute your unique value proposition

In my review posted on Amazon.co.uk, I gave the book a 1 Star rating. This means it is Very Disappointing.

Here is my book review.

Very hard to read.

I’m beginning to think it’s hard to write well about customer value, value propositions and similar topics. [continue reading…]

The full title of this book by Malcolm McDonald and Grant Oliver is

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.

Here is my book review.

Very disappointing. High expectations not delivered

How well businesses differentiate themselves in the eyes of their potential customers is a bit of a hobbyhorse for me.

I believe it’s often one of the fundamental problems that lie at the heart of underperformance in business. It’s also an area I find fascinating. [continue reading…]

The full title of this book by Steve Thompson is

The Irresistible Value Proposition: Make the Customer Want What You’re Selling and Want It Now

In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means it is Good to Very Good.

Here is my book review.

This presents the value proposition at the time of selling a particular deal to a particular customer

The author advises on deal-making, about 50% of the time selling and 50% buying. This gives him an excellent perspective of what you need to do to understand and communicate value and why our business is the one to choose. [continue reading…]

The full title of this book by Jose Palomino is

Value Prop: Create Powerful I3 Value Propositions To Enter And Win New Markets

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

This is an important topic but I thought it would be a better book

This book argues that your value proposition should meet the I3 criteria being innovative, indispensable and inspirational. In words that are easier to understand, it needs some that is new, useful and exciting. [continue reading…]

The full title of this book by Jack Hardy is

Core Value Proposition: …A powerful tool that provides a customer focus to your business development

In my review posted on Amazon.co.uk, I gave it Three Stars.

Here is my review.

Build your core value proposition up from five factors

This book makes the point that a core value proposition is a combination of:
– core values that are the basis for everything the business does;
– value proposition as a promise of particular values made to and believed by customers. [continue reading…]

The full title of this book by Alexander Osterwalder et al is

Value Proposition Design: How to Create Products and Services Customers Want

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

It might make your head hurt…

This is a very stylish book, starting with the front and back covers which show the effects of good and bad value proposition designs respectively. It also includes access to online templates and exercises.

It is a follow-up to their earlier book Business Model Generation.

Does the style overwhelm the substance? [continue reading…]

The full title of this book by Cindy Barnes, Helen Blake & David Pinder is

“Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit“.

In my review posted on Amazon.co.uk, I rated this book as Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A detailed look at value propositions for big companies

I’d better begin by clarifying what the authors mean by a value proposition because it may not be quite what you think if you use value proposition and unique selling point interchangeably.

The book says “A value proposition statement is a clear, compelling and credible expression of the experience that a customer will receive from a supplier’s measurably value-creating offering.” (page 22) [continue reading…]