In my review of
The Ultimate Book of Effective and Proven Sales Pitches
by Stephen Ashley posted on Amazon.co.uk, I gave this book Two Stars. This means Disappointing.
Here is my review.
A very long list of words and phrases that customers might think sound good
There are a few books like this that are lists of selling words and phrases.
In principle, they are very useful for people who have to write sales copy and who are struggling to find the right words. Sadly not this one. [continue reading…]
