The 10 Day Coaches MBA by Jayne Warrilow

The full title of this book by Jayne Warrilow is

The 10 Day Coaches MBA: The Small Business Book For Coaches Who Want To Play Bigger

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

Very earnest and well meaning

I’ve mixed thoughts about this book.

It’s clear the author cares about coaches and coaching and she believes the requirements for success are changing quickly.

On the other hand, I found it lapsed too often into what I call business–school speak. I’d read paragraphs, even pages and get to the end and think I’d got little or no meaning from the words. I’d go back and read them again and still nothing and I read a lot of business books.

Occasionally there are moments of great clarity, where the author communicates an essential truth very clearly.

It’s by no means a bad book but it’s not one that has me quaking at the thought my closest competitors are reading it.

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