I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 10 P’s of Marketing
You may have thought that by now, people would have stopped adding items. No chance.
In fact the 10 P’s of Marketing seem to be one that’s been extended most often by marketing experts.
Version 1
Price
Purchases
Points
Partners
Prizes
Pro Bono
Privileges
Personalization
Participation
Presto
http://www.marketingprofs.com/ea/qst_question.asp?qstID=9572
Version 2
Price
Place
Product
Promotion
Public Relations
Political Power
People
Physical Evidence
Processes
Packaging
http://www.megadist.net/10%20Ps.html
Version 3
Positioning
Packaging
Portals
Pathways
Pages
Personalization
Progression
Payments
Processes
Performance
This one is very different from the traditional marketing mix and is much more in tune with Internet marketing
http://www.skyrme.com/insights/29int10p.htm
Version 4 aka the 10 P’s of Problem Based Marketing
Purpose
Problems
Positioning
Process
Products
Packaging
Promotion
Persuasion
Pricing
Performance
http://problembasedmarketing.com/2006/07/04/the-10-ps-of-problem-based-marketing/
Version 5
Passion
People
Processes
Planning
Promote
Platform
Product
Permanence
Partners
Proud
http://www.bhmarketingstore.com/tenps.html
Version 6
Product
Price
Place
Promotion
People
Process
Physical asset
Perception
Projection and prediction
Promise
http://managementwisdom.blogspot.com/2009/02/10-ps-marketing-mix-by-prof-chris-birch.html
What Do You Think About The 10 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
