I wrote a very popular article about the marketing mix:
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 10 P’s of Marketing
You may have thought that by now, people would have stopped adding items. No chance.
In fact the 10 P’s of Marketing seem to be one that’s been extended most often by marketing experts.
This one is very different from the traditional marketing mix and is much more in tune with Internet marketing
Version 4 aka the 10 P’s of Problem Based Marketing
Projection and prediction
What Do You Think About The 10 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.