I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 12 P’s of Marketing
Only two contrasting versions of the 12 P’s of marketing this time.
Version 1
Positioning
People
Process
Plan
Product
Price
Place
Promotion
Proposal
Please
Project management
Punctuate
A nice slideshow
http://www.slideshare.net/ChiefBeeKeeper/the-12-ps
Version 2
I quite like this version although it is cheating to make the point – marketing is about people. There are six fairly standrd marketing P’s – product, place, price, promotion, packaging and positioning but people repeated six times.
Product
People
Price
People
Place
People
Promotion
People
Positioning
People
Packaging
People
http://www.4networking.biz/Articles/Details/2264
What Do You Think About The 12 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
