I wrote a very popular and very long article about the marketing mix and the different variations on a theme:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
Since then, I have decided to break down this huge article into a series of smaller blog posts looking at the individual P’s of marketing combinations.
Before looking at some of the more unusual versions, let’s get clear on the original 4 P’s of Marketing.
The Original 4 P’s Of The Marketing Mix
- Price
- Product
- Place
- Promotion
The 4 e-P’s of email marketing
- Permission
- Privacy
- Profiling
- Personalization
The 4 e-P’s were created by Stefan Eyram who is the Canadian Business Development Manager for ExactTarget www.exacttarget.com.
Permission is the request for information, privacy is what marketers do with the information when they get it (i.e. don’t sell it), profiling helps sub-divide the list and gather more information so that the content of every email sent can be relevant and personalization gives personal treatment.
You can find out more at http://www.witiger.com/marketing/4Ps.htm.
Don’t click on the link it gives you to the 4 e-P’s as it takes you to a rude site.
The NEW Four P’s of social media marketing
- People
- Presence
- Pervasiveness
- Publishing
Social media is all about the people who are tweeting, friending etc.
Presence is how the source of information people get is constantly changing as they switch social media channels.
Pervasiveness is about being there, everywhere.
Publishing is about marketing with valuable content and personality.
More information at http://www.businessesgrow.com/2010/02/24/the-new-four-ps-of-marketing/
The 4 C’s Of Marketing, the e-Marketing Mix
- From Products to Choices
- From Price to Cost
- From Place to Convenience
- From Promotion to Communication
I know I’m cheating on this one but I liked the clear link from the old P to the new C.
More details at http://www.surangapriyashantha.com/internet-marketing/from-4ps-to-4cs-%E2%80%93-emarketing-mix-explained/
The four Ps of foreign market development(for emerging markets)
- People
- Products
- Presence
- Perseverance
For more details see http://www.lavaltechnopole.org/cailt/en/2011/04/20/the-four-ps-of-foreign-market-development/
The 4 P’s Of International Marketing
These are very similar to the traditional 4 Ps.
- Product
- Price
- Promotion
- Placement
More details at http://en.wikipedia.org/wiki/Global_marketing
The four R’s of marketing
- Relevance
- Response
- Relationships
- Results
I picked this up from http://connection.ebscohost.com/c/articles/3804762/four-ps-marketing-are-dead but quick research shows that there are many different 4 R’s of marketing.
The Alternative Versions Of The Marketing Mix With Multiple P’s Of Marketing
If you want to look at how the other versions have developed, here are the links.
