I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 6 P’s of Marketing
Version 1
The traditional 4 Ps with people and performance added.
- People
- Product
- Price
- Place
- Promotion
- Performance
http://faculty.msb.edu/homak/HomaHelpSite/WebHelp/Marketing_6_Ps_ASQs.htm
Version 2
The traditional marketing model with passion and persistence added.
- Product
- Price
- Place
- Promotion
- Passion
- Persistence
http://www.careers.govt.nz/pathfinder/Articles/Article36.htm
Version 3
This time product is replaced by production and people & participation and purpose are added. I do believe purpose is an important addition.
- Production
- Price
- Place
- Promotion
- People & participation
- Purpose
http://www.fao.org/docrep/004/ad499e/ad499e0a.htm
Version 4
Positioning and passion are added this time – again positioning is one of my favourites because of its link to differentiation and USPs.
- Product
- Price
- Place
- Promotion
- Positioning
- Passion
http://www.6pmarketing.com/the6ps.html
What Do You Think About The 6 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
