I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 8 P’s of Marketing
Version 1
Product
Price
Placement
Promotion
Perspective
Philosophy
People
Planning
http://www.acacamps.org/campmag/issues/0809/marketing.php
Version 2
Product
Pricing
Promotion
Placement
Personalization
Participation
Peer to Peer
Predictive modelling
http://jtonedm.com/2008/07/07/heres-why-decisions-matter-to-the-8-ps-of-marketing/
Version 3
Price
Product
Place
Promotion
Positioning
People
Process
Physical evidence
i.e. like the service marketing mix with positioning added
http://readbetweentheps.blogspot.com/2005/06/financing-more-ps-in-micro-finance.html
If you want even more 8 p’s of marketing, you’ll find them on another blog I wrote – the 8 P’s of marketing which included the updated service marketing mix.
What Do You Think About The 8 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.