I wrote a very popular article about the marketing mix:
Marketing Mix: 4 P’s or 7 P’s of Marketing or Extended Even More?
I then extended it to look at the different versions with widely different P’s. I’ve now decided to have separate articles for each of the different number of marketing P’s.
The original marketing mix that has become widely known is Product, Price, Promotion and Place.
The 9 P’s of Marketing
Version 1 – Litwin’s 9 P’s of Marketing
Promotion
Public relations
Positioning (place)
Personal Selling
Price
Product
Packaging
Policy
Politics
Interestingly this is the first version which has suggested that Place and Positioning may be the same concept. What do you think? Are they worthy of separate P’s. This version introduce public relations, personal selling, policy and politics.
Version 2
Product
Purpose
Performance
Profit
Potential
Place
Price
Promotion
Position
Sorry but I seem to have lost the link where I picked up this version of the 9 p’s.
What Do You Think About The 9 P’s Of Marketing?
Do you find any of these more helpful than the traditional marketing mix?
Leave a comment below.
The Other Versions Of The Marketing Mix
If you want to look at how the other versions have developed, here are the links.
