The full title of this book by Derek Little is
The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting
In my review posted on Amazon.co.uk, I gave the book 2 Stars.
Quickly skates over b2b marketing and copywriting issues
There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.
There is an opportunity to write a great b2b copywriting book.
This isn’t it. The book flies over important topics at a speed which will leave inexperienced readers dizzy. Part of the problem is it lacks examples so readers can understand the points made.
It is a quick read although very dry and technical. I am an active reader who highlights sections I want to read again and there is little highlighted here.
While I was reading the book, I was wondering who the target reader is meant to be. Is it a small business owner, a marketing director or manager, a marketing professional or an inexperienced copywriter who wants to learn more? I’m not sure. Worse, I don’t feel I can recommend it to any of them.
I don’t like going below 3 stars but I’m disappointed and I’m giving it two stars. I borrowed it under my Kindle Unlimited subscription but if I’d bought it, I’d be asking for my money back.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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