The full title of this book by Charlie Hutton is ”
The Business Owners Guide To Making Out Like A Bandit: How To Get Even The Most Greedy… Penny Pinching… Money Hoarding Customers Spending Money Like They Used To!“.
In my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I consider it to be excellent.
Here is my book review.
Excellent summary of Jay Abraham style profit improvement techniques
I encourage all small business owners and entrepreneurs to read Jay Abraham ‘s book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. and this makes a lovely, practical follow-up. In a review of another of the author’s books, I felt he was channelling Dan Kennedy.
This will teach you the importance of back-end marketing. That’s selling more to existing customers through upsells and cross-sells as well as reaching out to new customers through different means.
The author wants you to begin a relationship with him as he regularly encourage you to click over to his website. I did it twice and one had the extra resources on the page whilst another led to a dead end. He’s very keen to talk to you and his frequent sales messages get irritating in the end.
However, he is putting into practice ideas from the book and it’s going to work with some readers. More results makes them worth trying although you need to find the right balance between getting action now and slower courtship based on the good impression the rest of the book makes.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.
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