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The Co-Creation Paradigm by Venkat Ramaswamy & Kerimcan Ozcan

In my review of the book

The Co-Creation Paradigm by Venkat Ramaswamy & Kerimcan Ozcan

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.


I found this hard going and returned it. It didn’t help that I didn’t have an empathy with the examples.

I was new to the work that Venkat Ramaswamy has done on co-creation and perhaps I’d have been better off starting with one of the earlier books or even his Harvard Business Review articles.

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