The full title of this book by Jo DiMisa is
The Fisherman’s Guide To Selling: Reel in the Sale – Hook, Line, and Sinker
In my review posted on Amazon.co.uk, I gave the book 3 Stars. This means it is worthwhile.
Here is my book review.
The metaphor got tedious for me as someone not interested in fishing
I’ve come across fishing as a metaphor for selling a few times. It’s one I think works well and I’ve even used it myself to explain why you need to sub-divide your market to create marketing which is more likely to create enquiries from customers.
It’s easy to understand you need to decide which type of fish you want to catch first before doing whatever is necessary to catch the fish. You have to look in the right place, you have to use the right bait and you need the skills to tempt the fish to bite and then land the fish.
The book introduces BAIT as an acronym, standing for budget, authority, interest and timing. This is used to qualify customers and there has long been a similar acronym with interest replaced by need.
After that, I found the author pushed the metaphor too far and it quickly became tedious. I’m not a fisherman and beyond hanging a rod out when I was young, I never have been.
It may work better for someone who enjoys fishing although there’s a risk it sends your mind off in different directions.
The book wasn’t right for me but I think it will be very useful for some salespeople.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click). Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
- Marketing Judo by John Barnes and Richard Richardson
- Strategic Positioning with Strategimetric Profiles by Stuart Cook
- The World of Decorating the Fish by Kristen Cox and Yishai Ashlag
- Stop Decorating the Fish by Kristen Cox and Yishai Ashlag
- How and Why Large Companies Make Product Selections by Brian Burns