In my review of
The Incredible Profit Pulling Power of Client Reactivation
by Everte Farnell posted on Amazon.co.uk, I gave this book Three Stars. This means it is Worthwhile.
Here is my book review.
The two sections that don’t fit together
What we have here is a book with two parts.
The first is a short report by Everte Farnell on how to use direct mail to get back in contact with customers who have stopped buying from you with the intention of getting some of them to start buying again. These old customers are an important source of potential profit and, while what is written here is useful, much more could be said.
The second is an introduction to a book by Dan Kennedy which has been licensed by Everte Farnell. Kennedy says that he’s boiled down success to ONE ingredient but he’s not going to tell us in this book, just give us clues. Napoleon Hill did the same trick by referring to a hidden secret in “Think & Grow Rich” but that had plenty of content. This just has a simple message of “get into action”. That may be Kennedy’s main message too.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).