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The P-Plan for Business by Shirley Mansfield

The full title of this book by Shirley Mansfield is

The P-Plan for Business: How to achieve faster, better business growth

In my review posted on Amazon.co.uk, I gave the book a rating of Three Stars. This means it is Worthwhile.

Here is my book review.

How many business words beginning with P can you name?

I immediately found a warning sign with “My P-Plan for Business is a taster of how I can help you”.

The book goes through 30 words beginning with the letter P. Things like planning, planet, proposition etc.

It’s quirky just how many business words begin with P. Many years ago, I was watching people come out with their own 4 Ps of Marketing, as a variation on the traditional Price, Products, Place and Promotion and perhaps adding a couple more. So as a joke, I did a blog about the 27 Ps of Marketing.

This book feels a bit like that. Ideas forced to fit into a structure.

It’s hard to disagree with what’s written here but it’s hard to get excited about it either.

I’m giving the book three stars, which for me means worthwhile.


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