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The Price is Great by Alejandro Mijares Ortiz

In my review of the book

The Price is Great by Alejandro Mijares Ortiz

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

The price may be great but the book isn’t

Hiding in this book are some good points that summarise research on how we respond to prices. Even though it’s short, it would be worthwhile and rated at 3 stars. Add in more research and examples and the rating can go up to 4 stars.

However it’s very hard to absorb the ideas because of the way the book is written. It is impossible to recommend even as a Kindle Unlimited download. The price of the physical book is ridiculous.

Note to the author. Get yourself a good editor who will be cruel to be kind. Sentences are badly constructed, paragraphs are too long and there are spelling mistakes. It will be a painful process but you’ll finish with a much better book.




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