The full title of the book by Davy Tyburski is
The Profit Book: 21 Unique Ways to Increase Sales, Improve Cash Flow, and Boost Your Bottom Line!
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
A focus on improving profit by improving customer experiences.
This book takes a long time to get going thanks to the boasts about the author written in a third person voice that I found off-putting. At the 12% mark in my Kindle, it finally gets going.
After that it is more to my liking since it focuses on improving profit by improving customer experiences. Anyone who has spoken to me or read my free report The Six Step Profit Formula will know that this is a cornerstone of my beliefs.
The book has an offer of providing free tools and templates to download but you have to 1) surrender your email address and 2) watch a fairly long promotional video before any download link appears. I have to admit that I stood it for a few minutes but the progress bar showed as I was only about a quarter of the way through so I just turned the volume down and then ignored it.
A third of the way through the book, I was surprised to find another offer of free things at another website but I didn’t bother. It’s repeated a few pages further in. In fact, the offers come so often that they become irritating and make the author look desperate.
The book warns against perfectionism and how it can hold you back. It suggests that, in except for a few specific professions (medicine, airline pilots etc), then 80% is good enough. While I agree perfectionism is a big problem, 80% on time delivery, 80% good quality etc is simply not good enough etc and goes against the entire issue of eliminating errors to improve customer satisfaction and to lower costs. More caveats and guidance are needed.
Reading between the lines, using a process of piloting new ideas on a small scale and then improving to eliminate errors makes sense but I feel this chapter could have been written with better clarity, especially as it’s strategy 1. It also conflicts with strategy 2 that encourages you to think ten times bigger and work to that level.
The book includes tips on how to make better use of time, technology, employees, planning and processes.
Controversially it also includes the tip of firing bad customers. While this may seem counter-intuitive, it is very empowering for you and your employees to know that you won’t work will any customers but you expect them to behave appropriately and give you a fair reward. If you’re a business owner, you have the right to decide who you will deal with and firing bad customers creates more time to help the good ones.
It isn’t the book I was expecting and I didn’t get much from it. However it is easy to read and will be useful to business owners who feel that their main problems are insider their organisation rather than in their marketing strategy and tactics.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
