The full title of this book by Forte Consultancy Group is
The Single Easiest Way to Grow – Winning Back Lost Customers
In my review posted on Amazon.co.uk, I gave the book Three Stars, this means it is Worthwhile.
Here is my book review.
Some good ideas but little real detail
This is very short – just 5 pages according to Amazon and while it has a few good ideas, it has little real detail.
A more substantial book is needed on this topic since the book title describes it as “the single easiest way to grow”.
So much attention is given to attracting new customers and plenty has been written about customer loyalty and retention but winning back customers who have stopped buying, for whatever reason is a neglected area.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
Get To Know Me
Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).