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“The Wise Guys” Copywriting Handbook by Anthony Polucci

by Paul Simister on August 16, 2017

in Other Business Books

The full title of this book by Anthony Polucci is

“The Wise Guys” Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can’t Refuse

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

Here is my book review.

A useful guide to copywriting

This is a useful guide to copywriting that will suit anyone new to the ideas. It is easy to read and practical.

In the appendix, there is helpful ways to develop headlines, the essential part of the copy that attracts attention.

I’m not sure there is much here for anyone looking for an advanced guide after reading a few copywriting books.

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com