Understand Google Adwords Today by Anthony Lambardi

The full title of this book by Anthony Lambardi is

Understand Google Adwords Today: The Ultimate Guide to Mastering Google Adwords Pay Per Click Advertising in Less Than 24 Hours!

In my review posted on Amazon.co.uk, I gave it Two Stars.

Here is my review.

A short intro to AdWords but you need much more

I’ve no idea how the author has the nerve to claim this short book is the “ultimate guide”. It’s very far from it and only sets up the book for a harsh assessment.

This is a gentle introduction to AdWords but in no way is it a detailed “how to” guide to running a PPC campaign with Google.

It might do as a starter book if you’re thinking of trying it but you’re going to need much more help before you launch your campaign. AdWords can be very frustrating if you use it carelessly and you’re cavalier with a budget. Alternatively if you’re too cautious and your ad is weak, you might not see any new visitors to your website.

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