The full title of this book by Veena Prashanth is
“Upsells Unleashed: How to Hack Your Sales Funnel to Double Your Profits Using Upsells – With Your Existing Traffic and Existing Customers“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Mainly focused on upsells for Internet marketing
The author is the entrepreneur behind some software for membership websites and some plugins including one for automating upsells.
This has two implications:
1) her own software is frequently featured but no other software is which makes you feel this is a not-so-disguised selling pitch.
2) the focus is very much on Internet marketing so for most businesses who sell primarily through personal contact, the book offers little.
It also has a long introduction as the author tells her story and explains why you should pay attention to her opinions.
That said, I thought it was quite a thorough review of Internet marketing upsells and the various options available to web entrepreneurs. Effective upsells can give revenue and profit a significant uplift so it is an important issue to consider, even if you later decide that it’s not for you because of the impression upsells leave on customers.
It includes a chapter on how Amazon use upsells to increase their sales transaction values which I often use as an example of how to do it without appearing yucky.
If you buy regularly on the Internet, you’ll have seen examples of bad upsell practice where you get irritated and want to cancel the initial purchase as page after page interrupts your progress to what you thought was your low cost solution.
Don’t bother with the book if you are mainly interested in offline techniques but it is worth reading if your business sells mostly on the Internet.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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