The full title of this book by Jose Palomino is
Value Prop: Create Powerful I3 Value Propositions To Enter And Win New Markets
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
This is an important topic but I thought it would be a better book
This book argues that your value proposition should meet the I3 criteria being innovative, indispensable and inspirational. In words that are easier to understand, it needs some that is new, useful and exciting.
While I was reading it I had the feeling that I’d read the book before under a different title or someone else had very similar ideas. I still haven’t made the connection so it is possibly I’ve read this before and not remembered or reviewed it.
The book has been carelessly converted to Kindle without any proof reading because there are various strange anomalies in the format.
I had high hopes of this book and it’s been recommended by some big names. While I don’t disagree with much that is written, I was expecting the book to be better and easier to read.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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