This is an important topic but I thought it would be a better book
This book argues that your value proposition should meet the I3 criteria being innovative, indispensable and inspirational. In words that are easier to understand, it needs some that is new, useful and exciting.
While I was reading it I had the feeling that I’d read the book before under a different title or someone else had very similar ideas. I still haven’t made the connection so it is possibly I’ve read this before and not remembered or reviewed it.
The book has been carelessly converted to Kindle without any proof reading because there are various strange anomalies in the format.
I had high hopes of this book and it’s been recommended by some big names. While I don’t disagree with much that is written, I was expecting the book to be better and easier to read.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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