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Value Prop by Jose Palomino

The full title of this book by Jose Palomino is

Value Prop: Create Powerful I3 Value Propositions To Enter And Win New Markets

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

This is an important topic but I thought it would be a better book

This book argues that your value proposition should meet the I3 criteria being innovative, indispensable and inspirational. In words that are easier to understand, it needs some that is new, useful and exciting.

While I was reading it I had the feeling that I’d read the book before under a different title or someone else had very similar ideas. I still haven’t made the connection so it is possibly I’ve read this before and not remembered or reviewed it.

The book has been carelessly converted to Kindle without any proof reading because there are various strange anomalies in the format.

I had high hopes of this book and it’s been recommended by some big names. While I don’t disagree with much that is written, I was expecting the book to be better and easier to read.




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