The full title of this book by Maria Veloso is
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Bu: The Revolutionary Formula Grabs Their Attention and Compels Them to Buy
In my review posted on Amazon.co.uk, I gave the book Three Stars. This means it is Worthwhile.
Here is my book review.
Disappointing
I had high hopes of this book when I bought it soon after its release but I was left disappointed.
Writing for the Internet is different from writing long form sales letters. It’s much easier to get people to start reading but, with plenty of other information a couple of clicks away, it’s much harder to keep them reading.
We’ve also seen two versions of the slower sales build_up approach with regular messages after an email address is captured and the “sideways sales letter” approach used with product launches, packed with Cialdini’s factors of influence.
It isn’t a terrible book but it didn’t become a go to resource and it didn’t survive one of my periodic culls to the charity shop.
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