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Who am I? by Steven Reiss

The full title of this book by Steven Reiss is

Who am I?: 16 Basic Desires that Motivate Our Actions Define Our Personalities

In my review posted on Amazon.co.uk, I gave the book a 5 Stars rating. This means it is Excellent.

Here is my book review.

Fascinating with very wide implications

This is a fascinating book for understanding yourself and others.

The 16 desires are present to varying degrees in all of us. It is the strength and direction of the desire along with the combinations that make us who we are. This then underpins or weakens our relationships as our desires complement or clash with others.

The early chapters go through an outline of each desire and has several questions to indicate whether the desire is strong or weak. I could see how certain things dominate my actions but there were times when I seemed to be strong and weak (so on average, moderate).

The authors have developed a profile tool that is much more detailed if you wish to take things further.

Later chapters look at how the desire profiles can be used to find happiness, improve your time at work, strengthen romantic relationships, be a better parent etc.

You will know some of this about yourself. I know I’m very independent and curious with a low desire for many social relationships. What I hadn’t thought about were many of the implications and how they lead into every area of my life. I can also see how certain desires have weakened as I’ve got older.

As a business coach, I have two particular interests. The first is how people improve their inner game (they need to align with their desires) and the second is how it can be used in marketing. It will also impact on managing people but that’s not a core area for me.

I think this is an excellent book and it deserves to be widely read.

You can buy the book from Amazon.co.uk or Amazon.com

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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