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Why People Buy by Melanie Saladino

The full title of this book by Melanie Saladino is

Why People Buy: How to Answer the 9 Questions People Ask Themselves Before They Make Any Buying Decision

In my review posted on Amazon.co.uk, I gave the book Three Stars, meaning Worthwhile.

This is a book about copywriting

This book is about copywriting rather than the topic implied by the title, buyer psychology. These are linked but the emphasis of the book might be different from what you expect. In my opinion, the book doesn’t answer the “Why People Buy” of the title.

In fact, it doesn’t have the substance to be called a book and it refers to itself as a report. I suspect its origins were as a lead magnet to get email addresses.

This means that it all feels very rushed. There are some interesting ideas introduced in the book but I didn’t think there was enough substance to give you the confidence to put any of the ideas into action.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Paul Simister is a business coach who helps business owners who are stuck or struggling, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation (please click) with me to get you unstuck.

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