The full title of this book by Pat Flyinn is
“Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money“.
In my review posted on Amazon.co,uk, I gave the book a rating of FIVE STARS. This means it is one of the few books I consider to be excellent.
Here is my book review.
An excellent guide to test-driving your new business before the blood, sweat and tears start to flow
This is a super book to help you assess your exciting idea for a new business before you fully commit to it.
Whilst many of the ideas can be carried across to the physical world, it’s particularly suitable for information marketing and app/software development.
There are four main sections.
1 – Mission Design – this is all about you and making sure that the business idea fits with you, your skills, the work habits you’ve displayed and what you want for yourself and your family.
2 – Development Lab – this is about getting much clearer about your idea and what it means.
3- Flight Planning – understanding the customers in your target market and the competition
4 – Flight Simulator – which validates your business concept in various stages, all the way through to getting money from a few early buyers before the product is ready.
The best section is the first. Designing your business to support the life you want to lead is huge. At this stage, the idea of starting your own business is an extremely inspiring romantic dream but things can change quickly when you receive a few setbacks and the entire process isn’t as easy as you expected.
That said, if you’ve followed the rest of the processes in the book, you should have enough belief in the idea for you to be resilient.
I don’t do much with business start-ups these days but I was always keen to get across the idea that it’s much better to lose money on paper than in real life. Even when you’ve done everything in the book, success isn’t guaranteed but the probabilities will be higher. Plan carefully and pay particular attention to what could stop you. Also avoid making big commitments because sometimes the smart thing to do is to stop.
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