I pay a lot of attention to Brian Tracy because he always provides concise, insightful advice. In this 4-minute video he talks about positive thinking.
David Garfinkel is one of my business heroes, and in this 28-minute video, he discusses what he learned from reading “How I Learned The Secrets of Success in Advertising,” by G. Lynn Sumner.
This is part of his “Old Masters” series. Sumner was an advertiser back in the 1940s and ’50s and this book was first published in 1952.
Sumner says, “It is taking known facts, known elements, known functions and arranging them in new patterns.” While imagination is what you use to make your creativity add value to your copy.