The full title of this book by Richard Halbread is
Copywriting: For Beginners! How To Write, Persuade & Sell Anything To Anyone Like A Pro With Copy
In my review posted on Amazon.co.uk, I gave the book Two Stars.
Here is my review.
A book about having a career as a copywriters and not about writing copy
This wasn’t the book I was expecting from the title. Copywriting For Beginners, How to Write, Persuade, & Sell.. sounded like a book teaching copywriting skills to me.
It’s more about having a career as a copywriter.
It describes some of the different types of copywriting and the personal attributes of someone thinking about working as a copywriter.
There was nothing in here about the type of companies that have copywriters on their staff or how to be self-employed and attract copywriting clients. Nor were there tips on how to improve your copywriting skills.
This wasn’t the book I wanted to read but I thought I might learn something from it as I work in a similar role. I didn’t.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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