Rich Schefren is one of my business heroes, and here he gives you his tips on how to craft an irresistible offer, an offer your strong prospects realise they can’t refuse or ignore.
In my six steps profits formula, I refer to this as an irresistible promise because I like to emphasise that it comes with your commitment to deliver the benefits the customer expects to receive.
You’ll find a lot on this subject on this website since it is a topic that fascinates me in terms of how you create something uniquely special to a targeted group of customers and how you put the offer into words.
Anyway, here is the video from Rich. It’s just over two hours long, so get yourself a drink and be ready to take notes in your journal.
Rich did a shorter video to emphasise the importance of using bonuses, urgency and scarcity, easy and attractive payment terms and making it easy for customers to realise the benefits they desire.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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