The full title of this book by Ray L. Perry and Phil Singleton is
“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.
Her is my book review.
Good 2016 guide to AdWords but already out of date
This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).
Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting.
I’d have liked to have seen more emphasis on broad, phrase and exact match keywords and the essential role of negative words.
Overall this is definitely one of the better low cost PPC books but I’m surprised it wasn’t withdrawn, updated and reissued when Google changed the rules. It’s a shame that it’s out of date so quickly.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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