What do you want from your business?
That’s a fundamental question to ask when thinking about your business strategy.
But how often do you stop to think about it?
The answer probably has two categories:
1) what you want for your customers;
2) what you want for yourself as business owner.
Much of this blog looks at what the business can give its customers in terms of unique customer value.
What should you get for your time, energy, ideas and money invested?
I think it comes down to more money, more fun and less effort.
The job of strategy is to make sure you get what you want while giving customers what they want.