The E Myth Revisited by Michael E Gerber
Book Review – 5 Stars
I believe this book, “The E Myth Revisited: Why Most Small Businesses Don’t Work And What To Do About It” is a must read for every business owner and entrepreneur.
I don’t think you’ll enjoy it but there are some key lessons.
What Is All The Fuss About With The E Myth Revisited?
Several people recommended this book by Michael Gerber to me and when I first read it I didn’t get it.
The style of writing didn’t suit me.
I couldn’t empathise with the story of Sarah and her business All About Pies.
I didn’t want to help turn a client’s business into the McDonald’s of their industry. And I don’t think they want that either.
The writing is soppy and sentimental when I prefer hard nosed, content rich, practical business books.
The E Myth Revisited didn’t tell me “how” to change a business for the better. [continue reading…]