Rich Schefren is one of my business heroes, and here he gives you his thoughts on the critical digital marketing trends that are emerging in 2021.
The video is over 2 hours long so get yourself a drink and use your journal to take notes of ideas you want to remember. I’d even recommend you break down the video into several sessions so that you keep your concentration rates high.
Rich Schefren is one of my business heroes, and here he gives you his ideas on how to start an online business that works.
This is a very long video – 2.5 hours, so take it in short bites – YouTube conveniently remembers where you are in a video, but I also write down my break times, so I can go back to it if the automatic facility doesn’t work.
Rich Schefren is one of my business heroes, and in this 15-minute video, he explains what you can learn from and copy from Agora.
In case you don’t recognise the name, Agora is a hugely successful online publisher in the financial and lifestyle markets. It was founded by Bill Bonner and Rich has been an advisor for them for more than 10 years.
Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.
Well worth reading if you work in a large electronics company
There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.
This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]
The full title of this report turned into a book by Rich Schefren is
Internet Business Manifesto: A Big Business Was Just A Small Business That Did The Right Things. A Wealthy Business Owner Was An Opportunity Seeker Who Became An Entrepreneur
In my review posted on Amazon.co.uk, I gave the book a rating of 3 Stars. I need to explain.
Here is my review.
How much? That’s ridiculous
It was hard rating this legendary report on Internet marketing at the 3 stars level but let me explain my rating.
1 Star for anyone trying to charge £396 for a printed version of this promotional report. It was available online for free for 10 or more years as a PDF. It’s not worth it at these prices.
5 Stars for the original impact the report had on Internet marketers in general and on me in particular.
Back in the mid 2000s, Internet marketing was often promoted as an easy way to make big money. Thinking back, this was strange when there seemed to be new, essential to know techniques coming out every few weeks. [continue reading…]
101 Headline Templates That Crush It: How To Get Your Emails Opened Fast
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
The headline is the “ad for the ad”
All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.
If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]
How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.
Here is my book review.
Short guide to your website packed with common sense
This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.
I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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